ABSOLUTEJOI BY DR. ANNE CASE STUDY
THE ICONIC SKINCARE EVOLUTION
AbsoluteJOI is a physician-backed skincare line formulated specifically for the needs of women of color. Founded by Dr. Anne, the brand bridges the gap between clinical efficacy and the ritual of self-care. To compete in high-end retail environments like Target, Walgreens, and Macy’s, the brand required a visual identity that felt as premium as its formulations.
SERVICES
PHOTOGRAPHY
CONTENT CREATION
SOCIAL STRATEGY & FEED PLANNING
SOCIAL MEDIA MANAGEMENT
THE CHALLENGE
AbsoluteJOI had serious clinical credibility but a visual gap, imagery that was functional rather than aspirational. Then 2021 supply chain delays hit. The brand needed to pivot from product pushing to lifestyle authority, keeping its community engaged through out of stock periods while preparing for a major retail rollout.
THE MUSE SOLUTION
Brianna led a full production shift to make AbsoluteJOI's visuals match their high end value, moving the brand from a purely clinical aesthetic into lifestyle and campaign territory.
Through ongoing social media management, she delivered a consistent flow of refined iPhone content, social first assets that felt raw yet expensive. AbsoluteJOI could lead with storytelling and educational micro details, keeping the hype alive and the feed curated rather than cluttered through the transition.
PHOTOGRAPHY & CONTENT CREATION
Brianna executed high impact lifestyle and campaign photography built to meet the rigorous aesthetic standards of major retailers. By centering the ritual of the brand and shooting in premium, sun drenched environments, she created a visual library that proved the brand's legitimacy to loyal customers and retail buyers at Target and Macy's.
SOCIAL STRATEGY & MANAGEMENT
Through full social media management, Brianna gave the brand a clear digital blueprint, making sure the AbsoluteJOI glow came through in every interaction. By leaning into affirmational content and community management, she built a space where customers felt seen and valued, turning a supply chain hurdle into a period of deep brand strengthening.
THE RESULTS
The new creative direction let AbsoluteJOI lead with total clarity and confidence.
In Target, Macy's & Walgreens. Brand identity elevated to support high profile retail launches.
10,000+ Active Buyers. A loyal organic following built and maintained.
6 Months Strong. Peak engagement and customer excitement sustained through an extended restock phase.
An Iconic Aesthetic. A cohesive, expensive looking asset library ready for multi platform scaling.
"Working with HAUS MUSE has been a pleasure for the last couple of years. They are professional, proactive with content and ideas, and have great communication. I definitely recommend their services." — Dr. Anne, Founder & CEO of AbsoluteJOI
800K
TOTAL VIEWS
10K+
LOYAL BUYERS
(Across Digital & Retail)
300K
ACCOUNTS REACHED
8.2K
FOLLOWERS