ORCHID + ASH CASE STUDY
THE LUXURY WELLNESS PIVOT
ORCHID + ASH is an elevated wellness brand long known for non-toxic home fragrance and body care. HAUS MUSE has partnered with the brand across multiple phases of its growth, from a critical operational restructure to its most ambitious move yet, the launch of a high end skincare line. The goal of the latest chapter, introduce ORCHID + ASH as a skincare house without losing the audience that fell in love with the original brand.
SERVICES
SOCIAL MEDIA MANAGEMENT
PHOTOGRAPHY
SOCIAL STRATEGY & FEED PLANNING
CONTENT FOR PAID ADS
THE CHALLENGE
ORCHID + ASH was at a crossroads. Entering the luxury retail space meant moving away from craft style home fragrance visuals into a sophisticated, clean luxury aesthetic, all while completely overhauling manufacturing and shipping behind the scenes. The brand needed a creative partner who could keep it visible, maintain high end appeal, and most importantly, drive enough sales to justify the new operational costs.
THE MUSE SOLUTION
Brianna stepped in as the creative engine for the pivot, knowing that for a wellness brand, the visuals are the value.
The Visual Pivot. Lifestyle and campaign assets repositioned the products as must have luxury decor and self care essentials.
Multi-Platform Strategy. Content optimized for both Pinterest and Instagram kept the aesthetic cohesive across every touchpoint.
Conversion-Led Content. High end vertical video and social first imagery engineered specifically for paid ads and organic growth, outperforming all previous creative on direct conversion.
CONTENT & CREATIVE DIRECTION
Brianna led creative direction around a non-toxic luxury vision. By capturing the micro details of textures and the mood of a high end wellness space, she built ORCHID + ASH a library of assets that felt expensive. It was the turning point for the brand's digital presence, shifting it from a home fragrance company to a wellness authority ready for the skincare market.
SOCIAL STRATEGY & ADS
Through full social media management, Brianna revamped the feed to look curated and intentional. This wasn't just posting, it was strategy. Organic social tactics paired with targeted paid ads running HAUS MUSE creative drove a massive influx of new traffic, building a streamlined, high converting funnel that let the founder step back from daily content and focus on launching the skincare line.
SELECTED WORK
THE RESULTS
Revenue Doubled in 3 Months. Monthly revenue hit two times within the first quarter of the partnership.
Best Performing Ads Ever. Creative assets beat every previous benchmark, proving high end aesthetics drive higher ROI.
Retail Ready. A visual identity aligned with luxury wellness retailers ahead of the skincare launch.
A Pinterest Authority. Massive organic reach built on Pinterest, a long term traffic source still working for the brand.
"Working with HAUS MUSE has been a game changer. Brianna and her team helped us double our revenue in just a few months. Their strategic approach and creative content gave us the results we were hoping for. Our content is not only aesthetic, it converts." — Kristina, Founder of ORCHID + ASH
4x
MONTHLY REVENUE
1.2 M
PINTEREST MONTHLY VISITORS
249K
ACCOUNTS REACHED ON INSTAGRAM
3.8K
FOLLOWERS